Your network is your net worth.
I think we are all quite familiar with this phrase. For Gen X, this may feel like images of face-to-face coffee shop meetups, old-school business cards, and contacts saved in our phonebook.
But today, the world is in a different place. We now live in a digital reality world where influence is measurable, public, and often quantified by your number of followers.
So that begs the question: Does growing a digital network still matter for Gen X?
I would possibly say, yes.
Let’s dive deeper into this discussion and explore why it matters today for us Gen Xers.
The Traditional Roots of “Network Is Your Net Worth”
Traditionally, this business wisdom of network is your net worth existed for a long time. Business is all about connection and it still is. Above all, your network of connections is always your business lifeline. With good connections, business outreach is made so much easier, making your go-to-market lesser friction.
Hence, the successful ones always advocate for building a network:
💬 “The richest people in the world look for and build networks. Everyone else looks for work.” — Robert Kiyosaki
💬 “Your network is your net worth.” — Porter Gale
Certainly, networking is all about relationships: mentors, collaborators, clients, and referrals. And still it is, except that the medium has changed.
Now, it’s about digital connection, and it’s also highly scalable.
From Offline to Online: Welcome to the Follower Economy
As a matter of fact, the emergence of social media has redefined what it means to have a network digitally and how you can leverage the propagation effect to your advantage.
✅ You no longer need a huge team to reach thousands.
✅ Your network lives in your LinkedIn, Instagram, YouTube, TikTok, and more.
✅ Your reputation and reach are now visible metrics.
In this landscape, your network of followers becomes a form of digital capital.
On the other hand, if you or your brand is not being seen on social media or is less followed, then it actually could erode trust, or you may have a hard time trying to prove your credibility.
Why It Matters: Clout, Leverage, and Visibility
What is the value of followers? Does it matter? I do feel that if you are well-followed, there is a lot of clout you can leverage. It could open up many possibilities.
Your follower network can:
- Open doors — From job offers to media invitations
- Attract clients — Especially if you’re freelancing, consulting, or launching a side hustle
- Build credibility — A strong network can reinforce your expertise and authority
- Signal influence — Employers take notice when employees have large, engaged followings
A 2022 LinkedIn survey found that 60% of hiring managers are more likely to consider candidates with a strong personal brand online.
I can understand that because if your staff has a strong personal brand, it could help to increase the visibility of the company through the network effect.
Does It Really Matter for Gen X? Absolutely. Here’s Why:
Does the value of followers work in our case, the Gen Xers? We are the generation that watched the world go from analog to digital. We know relationship matters, but many of us have not yet translated that skill to the online arena.
I just leave this imagination to you:
Imagine this: You’re an employee with 20,000 followers who regularly shares useful insights. That visibility could change how your company values you.
Or…
You’re launching a business. With a network already built, your launch audience isn’t zero. It’s 20,000 strong.
So yes, network is your net worth applies more than ever. Especially if you know how to use it. And of course, if your network continues to expand, being an influencer is definitely an option!
How to Grow a Meaningful Network of Followers
Personally, I nurture my network on LinkedIn. I do not really do it for my other channels. And it’s not easy for sure, and needs concerted efforts and time.
Here are the good practices to start:
Start with One Platform — LinkedIn for professionals, Instagram for visuals, TikTok for storytelling, etc.
Be Authentically Valuable — Share real insights, lessons learned, or commentary that helps others.
Post Consistently — Once a week is a good start. Regularity builds familiarity.
Engage With Others — Comment meaningfully, reply to DMs, join conversations. Networking isn’t one-way.
Offer Help, Not Hype — Focus on building trust before making a sale or pitch. For example, please do not start to sell after a connection!
The Pitfalls – Chasing the Value of Followers
If you understand the value of followers and have decided to embrace the wisdom of your network is your net worth, then beware of these pitfalls.
Chasing followers blindly can backfire.
🧠 Mental Health Strain
Studies have shown a link between social media usage and increased levels of anxiety and depression, especially when users base self-worth on likes and engagement. A research study found that people who fixate on follower count experienced higher emotional fatigue and lower satisfaction.
Negative Comments Can Hurt
If your mental wellness is not anchored, even a single trolling comment can derail your confidence. I have seen some people just could not take the troll. Hence, Gen Xers need to build emotional resilience as they step into more visible digital spaces.
Inauthentic Branding
Trying too hard to be trendy or relevant can lead to burnout and loss of identity. Remember, you’re here to connect, not to perform.
The Comparison Trap
People have different goals and social media objectives. No use comparing. Their goals are not our goals. Focus on your goals.
Tip: Set Purpose-Driven Goals
Are you here to build thought leadership? Gain clients? Share a cause? I think its important to be very clear on what we want to achieve. Otherwise, it can be draining and leading burnout.
Final Thought: Yes, Network Is Your Net Worth — If You Use It Wisely
For me, I totally embrace the wisdom that your network is your net worth, building and nurture my network. After all, I am not here to be another TikTok star. I just want to show up in my network of community, to add value and build trust.
Similar for you, this isn’t about chasing youth culture or going viral. Generally, you can grow a network that works for you — whether you’re in a corporate role, launching a business, or just rediscovering your voice.
Because today, your network is your net worth.
Especially if you build it with intention. That is personal growth!
